Forgotten Art of Kerala

Forgotten Art of Kerala: Reviving Heritage Through Sustainable Fashion

In the quiet corners of Kerala, beyond its beaches and backwaters, live art forms that once defined identity, culture, and community. Today, many of these traditional arts of Kerala face the threat of fading into history, overshadowed by mass-produced fashion and modern consumerism.

From the intricate Kerala mural paintings to the delicate craft of Chendamangalam handloom weaving, these art forms were once everyday expressions of heritage. Each stroke, each thread, carried stories of gods, festivals, and human connection. But as fast fashion in India grew, heritage began to slip away — replaced by synthetic fabrics, soulless prints, and clothing with no meaning.

At Man & Kind, we believe these forgotten arts deserve more than museum walls. They deserve to be lived, celebrated, and worn. That is why our collections are designed as wearable art, blending Kerala’s cultural heritage with modern global aesthetics. Our debut line, crafted from 100% cotton poplin, carries motifs and inspirations from Kerala’s forgotten traditions — reimagined for today’s conscious consumer.

By choosing sustainable fashion in Kerala and India, we are not only reducing waste and rejecting fast fashion’s harmful impact, but also ensuring that Indian artisans and forgotten crafts find their voice again. Each garment becomes a canvas of culture, a piece of timeless luxury that reconnects us with our roots.

When you wear Man & Kind, you are supporting:

Cultural revival – keeping Kerala’s heritage alive through fashion.

Human-first values – respecting artisans, their dignity, and their stories.

Sustainable practices – eco-friendly fabrics and ethical production that honor both people and planet.

The forgotten art of Kerala is not lost — it is waiting to be remembered. And together, we can bring it back to life.

Because heritage is not meant to be hidden.
It is meant to be worn.